Svetla Markova

Why boost the team adrenaline?

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If you are following our corporate blog, you are probably expecting another social media marketing blog post from me. Well – this time, I want to share some thoughts on another topic – team events. In particular, why I like the adrenaline team events and will keep organizing them.

I’ve never been an HR person (not formally, at least), but in my experience so far, I’ve always been involved in the ideation of team events. I hope it’s because people like my flair for adventures and team surprises :) I’ve organized spa, travel, hiking, extreme team weekends, basically everything you can think of. I’ve seen the effects from all of those and there’s one conclusion I have made – the adrenaline events are those that work! They are the ones that really boost the team spirit and achieve a true bonding effect. (for everything else there is Deed ;)

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Letting your visitors get in touch with you. Instantly. At no cost.

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Customer support tipsLet’s assume you already have a great website – informative, intuitive and you offer just the right services that your visitor needs. What’s the next step? You need to urge the visitor to get in touch with you. To send an inquiry. To pick up the phone. To leave you a message. Right then, as soon as s/he’s figured out you might be the right provider s/he’s been looking for.

Here comes the importance of offering reliable and low-cost ways for your customers to get in touch. What are the options, and what tools you can use? Here are those I have found to be most appreciated and used by customers, from my experience so far.

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Company blog – how and why?

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Business blogging

I often get this question from our customers: do you think I need a blog? I’m not sure I can post in it regularly. What kind of posts should I have? And who should post in it at all?

In my experience as founder of Deed and marketing manager in IndigoVerge I have multiple times seen the benefits of keeping a company blog. In this post, I will share lessons learnt and tips on making the most out of this corporate media.

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Twitter Marketing – 10 DON’Ts

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Twitter marketing - 10 DON'TsIn order to create a Twitter marketing strategy that is relevant to your business (and rocks!), you first need to get familiar with the basic tweeting “etiquette”. In Part 1 of this blog post you got my 10 DOs for tweeting from a corporate Twitter account. Now here are 10 things to avoid if you want to keep your Twitter followers happy.

1) Don’t use more than 2-3 #hashtags

#Hashtags can be a #useful #tool, but #toomany of them in a #single #tweet might be #annoying and #overwhelming.

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Twitter Marketing – 10 DOs

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twitter_iconsTwitter is a key social media channel for many businesses. How to use it efficiently though, and what are the Twitter marketing rules you should follow when posting from your corporate account? Find out my 10 ‘do’s below (10 don’ts will follow in a next blog post).

1) Keep your tweets short

Tweets can be up to 140 characters, but better keep them way shorter. A report by Buddy Media revealed that Tweets shorter than 100 characters get a 17% higher engagement rate.

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7 reasons why email marketing is important

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Email marketingI’ve often heard customers say that they are not willing to enable subscription for and send email newsletters. The reason? Email marketing is ‘not working’ anymore.

I would have to disagree with this though, seeing a really good effect from the newsletters we’ve been sending on IndigoVerge own projects. Here are my top 7 reasons for maintaining a regular email newsletter:

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10 trending social media channels you need to be active at, part 2

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In part 1 I’ve covered Facebook and Twitter as the top 2 social media channels you need to be active at. In this blog post I’ll review LinkedIn, Pinterest and StumbleUpon.

3. LinkedIn

linkedin_smLinkedIn is the leading online professional directory of individuals and companies and the content posted here is more business-oriented. The main reason behind creating a business page on LinkedIn is to attract leads and build networking relationships.

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10 trending social media channels you need to be active at, part 1

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Social media has been a powerful arena for online marketing in the past few years. But since there are so many social networks available on the web, it’s essential to figure out which of these are the perfect fit for your business. In a series of posts (part 1 here, part 2, part 3) I’ll be doing a brief overview on the 10 most efficient social networks nowadays. And you can pick the ones that look right for you!

1. Facebook

Facebook Marketing for BusinessIn Facebook you may easily create a business page for your company. Once your page is created, users can ‘like’ it (i.e. subscribe for your posts) and your news will appear in their Newsfeed. Facebook interface makes it easy for your fans to like/share your posts and when they do, their friends may see this activity thus putting your brand in front of a bigger audience.

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