Svetla Markova

IngigoVerge and BASSCOM at „Oslo meets Sofia”

by

Ilia Iordanov – founder and CEO of IndigoVerge, as well as board member of BASSCOM – has recently been part of the “Oslo meets Sofia” business forum. Ilia presented the expertise of his company and the growing potential of the IT industry in Bulgaria, at events in Oslo and Skien.

 

The event was made possible thanks to the huge support, including financial, of Innovation Norway and Sofia Investment Agency. We look forward to seeing some of the new connections made and conversations started grow into interesting business collaboration!

IndigoVerge will be presenting a seminar on the benefits of Industrial internet of Things

by

Engineers, as well as managers and clients of Ultraflex Power Technology are invited to attend the event.
 
What is Industrial Internet of Things (IIoT) / Industry 4.0 and what benefits can equipment manufacturers and their clients reap from it?
This will be the topic of an upcoming seminar that IndigoVerge will deliver to engineers and manager/clients of Ultraflex Power Technologies.

IIoT seminar

The event will take place on May 19th from 10:00 am, at Ultraflex Power Technologies Bulgarian office and will cover the following topics: What is IIoT, what applications and opportunities are enabled by IIoT, what are the benefits for equipment manufacturers and their customers and what specific steps are needed to successfully integrate IIoT-based solutions.

Read more…

IndigoVerge to present at “Oslo meets Sofia” business forum

by

The founder and CEO of IndigoVerge Ilia Iordanov will be presenting his company and the opportunities for IT business in Bulgaria at the business forum “Oslo meets Sofia”. The event will take place between May 1 and May 5, 2017 in Oslo, Norway and is the second event of its kind, supported by the Fund for Bilateral Activities, part of BG10-Green Industry Innovation Programme Bulgaria. The first event took place between January 24 and January 26, 2017 in Sofia, under the slogan “Oslo meets Sofia”. The forum is organized by Sofia Investment Agency (part of Sofia municipality) in cooperation with Innovation Norway (Norwegian state owned entity).

The current forum has its primary focus on IT, Energy and Clean technology.

Ilia Iordanov will present to Norwegian businesses his company IndigoVerge, which operates in the sphere of IIoT-based solutions and has 10+ years experience with projects for customers in USA, Austria, Germany, Sweden and Denmark. The company is specialized in consulting, development and integration of IIoT solutions, thanks to which customers can optimize the manufacturing processes, improve their technical support and provide value-added services like monitoring and prevention of equipment failures.

IndigoVerge is one of the fastest growing IT companies in Bulgaria, member of the Bulgarian association of software companies BASSCOM. Several projects developed by the company have been awarded the ‘Young Entrepreneur’ award by the President of Bulgaria.

During the Oslo event IndigoVerge will be sharing their experience and contribution for the development of the IT sector in Bulgaria and will be seeking new partners for future project collaboration.

If interested to meet Ilia at the event – please get in touch at:
ilia [at] indigoverge.com

5 Google Analytics features you should pay attention to

by

Google Analytics is for sure the most widely used website statistics tool. Since it first rolled out in November 2005, the platform has undergone some spectacular changes so it could offer you the most targeted data about your users and their interaction with your website/app. And since it’s such a big tool, loaded with lots of features, you could easily miss some of the opportunities it could offer to you. Below I have briefly explained 5 essential Google Analytics features that will help you make the most of the platform.

Read more…

9 ways to spice up your company Facebook page

by

Are you looking for new ways to spark your Facebook fans’ interest and bring some charisma to your company page? I’ve summarized in this post 9 tips/good practices that I am using on my job as an online marketing specialist.

1) Update your cover image every once in a while

You know what people say – there’s no second chance for a first impression. And the cover image is among the first things a user visiting your company Facebook page will see. So – make sure the cover image is up-to-date and conveys the appropriate message to your user. Update it to reflect new product releases, an active marketing campaign, upcoming events, holidays and others. Check out these 25 awesome examples of creative ways to use cover photo.

Read more…

What to expect from the Google Analytics exam 2014

by

In my last post, I shared with you my experience with the Google AdWords certification process. Now I’d like to tell you about the new Google Analytics exam that has only recently been included in the Google Partners program. If you are anything like me when preparing for a Google certification exam, you’ll probably try to find out as much details as possible about the test before taking it. Well, I believe you are at the right place :) In the below presentation, I’ve summarized all the needed information for successfully passing the exam. You can also download the slides as a PDF file from here.

Read more…

How to become a Google AdWords certified professional and why

by

This month Google celebrates 14 years since the official launch of their own online advertising service known as Google AdWords. For that time, Google AdWords has become a favorite tool for many advertisers who’ve been running Pay-Per-Click (PPC) marketing campaigns for their products and services.

So if your aim is to brand yourself as a PPC expert, you should definitely consider taking the Google AdWords certification exam. I passed the exam a few months ago (after postponing it for more than a year, shame on me!) and I’m very glad that I did it. What was my motivation and how I prepared myself for the tests? Keep on reading :)

Read more…

Infographics – a new communication tool in digital era

by

Today’s digital age has made the sharing of information (and personal opinion) as easy as falling off a log. The users are literally suffering from information overload and rarely have the time and patience to read a blog post or an article from start to end. So, how do we catch the users’ attention when publishing content? An efficient and recently becoming very popular option is the use of infographics. Let me share in this blog post some facts and my experience with infographics.

Read more…

5 must-have Twitter tools

by

Being the Marketing Executive at IndigoVerge, I am responsible for the administration of multiple Twitter accounts. Still, I’ve managed to optimize my tweeting environment so posting and monitoring tweets is quick and efficient, and I wanted to share with you 5 tweeting tools I wouldn’t make it without.

Read more…

Webit Istanbul – let’s meet!

by

The beginning of October I will be representing IndigoVerge at a pretty interesting Digital marketing and Innovation Conference – the Webit Congress in Istanbul, Oct 1-2, 2014.

I’ve seen on social media that the event has almost sold out and no wonder – there’s a bunch of pretty good speakers I’m looking forward to see. My key area of interest right now, being the Marketing Manager at IndigoVerge, is the digital marketing sessions, but, being a founder at the startup employee engagement platform Deed I am also keen to join the Leaders of the Future Tech summit where founders of well known companies (about.com, ubuntu, Y combinator, etc) will participate.

Read more…