Hydrogen Vehicles vs. Electric Vehicles

by

VideoToday I watched a very interesting video about the efficiency and the environmental impact of both the Hydrogen Fuel-Cell Vehicles (HFCV) and Electric Vehicles (EV). The presenter is Tony Seba – a Lecturer in Entrepreneurship, Disruption and Clean Energy at Stanford University. He managed to outline the main differences between both technologies in a very comprehensive and clear way.

Read more…

Choosing software for managing charging stations network for EVs – the process and lessons learnt

by

thumbnailIn October 2014 IndigoVerge was selected as the IT partner in a project for building a network of charging stations for electric vehicles (EVs). Our responsibility was everything IT such as consulting, evaluating different software solutions, tests, upgrades, deployment, integration, mobile apps, support etc. But, our first and probably most important task was to find the least expensive (in terms of money and time) way to give the business a start so we can figure out whether it’s viable at all. So in this post I’ll explain the approach we followed, and hopefully you’ll find something useful.

Read more…

World Economic Forum research of the Industrial Internet of Things (IIoT) potential

by

IIoTWhile Internet of Things was appointed by Gartner as the most hyped technology in 2014, I believe that Industrial Internet of Things has even bigger potential and will change the business models in the industry entirely in the next decade.

World Economic Forum in collaboration with Accenture released a research paper “Industrial Internet of Things: Unleashing the Potential of Connected Products and Services” which brings more light to the future based on the IIoT.

Here you will find out the key points from the research regarding the business models, opportunities and problems. Continue reading »

5 Google Analytics features you should pay attention to

by

Google Analytics is for sure the most widely used website statistics tool. Since it first rolled out in November 2005, the platform has undergone some spectacular changes so it could offer you the most targeted data about your users and their interaction with your website/app. And since it’s such a big tool, loaded with lots of features, you could easily miss some of the opportunities it could offer to you. Below I have briefly explained 5 essential Google Analytics features that will help you make the most of the platform.

Read more…

9 ways to spice up your company Facebook page

by

Are you looking for new ways to spark your Facebook fans’ interest and bring some charisma to your company page? I’ve summarized in this post 9 tips/good practices that I am using on my job as an online marketing specialist.

1) Update your cover image every once in a while

You know what people say – there’s no second chance for a first impression. And the cover image is among the first things a user visiting your company Facebook page will see. So – make sure the cover image is up-to-date and conveys the appropriate message to your user. Update it to reflect new product releases, an active marketing campaign, upcoming events, holidays and others. Check out these 25 awesome examples of creative ways to use cover photo.

Read more…

What to expect from the Google Analytics exam 2014

by

In my last post, I shared with you my experience with the Google AdWords certification process. Now I’d like to tell you about the new Google Analytics exam that has only recently been included in the Google Partners program. If you are anything like me when preparing for a Google certification exam, you’ll probably try to find out as much details as possible about the test before taking it. Well, I believe you are at the right place :) In the below presentation, I’ve summarized all the needed information for successfully passing the exam. You can also download the slides as a PDF file from here.

Read more…

Equipment manufacturers, IoT and business models comparison

by

In my blog post “Why changes in business models are vital for the adoption of new technologies” I tried to explain how IoT solutions change the communication and give the opportunity to the equipment manufacturers (OEM) to take the place of the pro-active party instead of the customer in case of a potential incident or accident. And on a conceptual level this is still and will be valid.

Read more…

How to become a Google AdWords certified professional and why

by

This month Google celebrates 14 years since the official launch of their own online advertising service known as Google AdWords. For that time, Google AdWords has become a favorite tool for many advertisers who’ve been running Pay-Per-Click (PPC) marketing campaigns for their products and services.

So if your aim is to brand yourself as a PPC expert, you should definitely consider taking the Google AdWords certification exam. I passed the exam a few months ago (after postponing it for more than a year, shame on me!) and I’m very glad that I did it. What was my motivation and how I prepared myself for the tests? Keep on reading :)

Read more…

Infographics – a new communication tool in digital era

by

Today’s digital age has made the sharing of information (and personal opinion) as easy as falling off a log. The users are literally suffering from information overload and rarely have the time and patience to read a blog post or an article from start to end. So, how do we catch the users’ attention when publishing content? An efficient and recently becoming very popular option is the use of infographics. Let me share in this blog post some facts and my experience with infographics.

Read more…

Join my Internet of Things session at the International Fair Plovdiv, Sept 30th

by

If you’ve been following my previous blog posts, you know that over the past two years I’ve been working in the field of IoT (Internet of Things) with IndigoVerge own project HutGrip (www.hutgrip.com). And I’m glad that on September 30th I’ll have the chance to share my impressions and experience in this industry at the International Fair in Plovdiv.

International Fair Plovdiv is holding its 70th tech edition on Sept 30th. This is one of the most appreciated business forums for investment goods and technologies in Southeastern Europe and a very old too – first fair done as early as 1892. Last year’s edition of the fair got more than 30,000 visitors from 41 different countries with interests in the fields of machine building, information technology, electronics and electrical engineering, power engineering and more.

Read more…